Lead intake from every source
Listing portals, Meta and Google lead forms, your website, walk-in numbers. Every lead is created in your CRM with its source in seconds.
Use case · Real estate brokerages and sales consultancies
Book 114% more appointments from the leads you already get.
An AI sales agent that answers every lead within a minute, qualifies on budget, timeline and intent, and follows up until they book. Brokerages report 4× more qualified leads and 11 hours saved per agent per week (vendor-reported market benchmarks).
Listing portals · Meta and Google adsVoice + WhatsAppOff-plan, secondary, rental
14:02
Ahmed K. · Meta campaign, waterfront 2BRCalled in 38s. Budget $650K, ready in 60 days, cash. Viewing booked.
Hot · handed to Sara14:15
Priya S. · portal enquiry, city studioNo answer on call, WhatsApp opened. Follow-up 2 of 6 scheduled.
Nurturing14:40
Omar D. · website formLooking for off-plan under $250K. Sent 3 matching units with brochures.
Qualified15:10
Lead from March, silent 6 weeksRe-engaged with a price drop on a saved unit. Replied, call scheduled.
ReactivatedIllustrative product interface
21×more likely to qualify a lead when contacted within 5 minutes rather than 30MIT / InsideSales, 15,000+ leads
23%of companies never respond to an online lead at allHarvard Business Review, 2,241 companies
7calls, on average, to connect with a leadYlopo
48%of leads arrive at night or on weekendsAppFolio operator data
Speed-to-lead studies are cross-industry. We will replace them with your own baseline (first-response time on your last 90 days of leads) during the pilot.
Today
Leads go cold in the gaps between your agents' calls.
The campaign works, the follow-up does not. A Meta or Property Finder campaign delivers 200 leads. Agents call the first 40, leave voicemails, and move on. The rest sit in the CRM.
Agents spend their day qualifying, not selling. Half the calls are people with no budget, wrong timeline, or just browsing. The good ones wait behind them.
Silent leads are never revived. Nobody has time to re-contact the lead from March who was waiting for the right unit.
The CRM is always behind. Notes are missing, statuses are stale, and the sales manager cannot tell which campaigns produce buyers.
With Pace
One agent that never lets a lead wait.
First contact in seconds, on every channel. New lead from any source triggers a call, and a WhatsApp message if there is no answer. 24 hours a day, in English or Arabic.
Qualified against your rules. Budget, timeline, financing, area, purpose. The agent asks your questions and scores the lead the way your best salesperson would.
Follow-up that does not stop. Six or more touches over weeks, timed and personalised, with matching units and price changes as the hook.
Handed over with a brief. Hot leads reach your agent with a summary, the transcript and the next step already booked.
What we automate
The workflow, from campaign to viewing.
Evaluation by call or WhatsApp
The agent calls first, then messages. It confirms budget, timeline, purpose (end use or investment), preferred areas and financing, then scores and tags the lead. Wrong-fit leads get a polite close, not an agent's afternoon.
- Custom qualification script per campaign
- Lead score written to the CRM
- Natural voice, not a phone tree
- Live transfer to an agent when a lead is hot
Knows your inventory
Connected to your listings, the agent answers questions about units, prices, payment plans and availability, and sends brochures, floor plans and video links in the chat.
Persistent, personalised follow-up
Leads who go quiet get a sequence of follow-ups over weeks: a new matching unit, a price change, a payment plan update. Old leads in your CRM are worked the same way.
Viewings on your agents' calendars
The agent books viewings and calls into the right salesperson's calendar, sends reminders, and reschedules no-shows.
Campaign and agent visibility
Which campaigns bring buyers, where leads drop out, how fast each agent follows up. A weekly brief for the sales manager.
Market benchmarks
What the market reports for this kind of automation.
Market benchmarks for AI lead qualification and follow-up in real estate. These are vendor-reported figures from published market benchmarks, shown so you know what a good pilot should aim for.
| Reported result | What was measured |
|---|---|
| +114% | more appointments booked, and 240% more lead responses, after adding an AI sales agent on text, email, chat and calls |
| 4× | more qualified leads and 11 hours saved per agent per week from a chat agent tied to the MLS |
| 48% | of leads reply to the AI text agent, described as three times the industry average |
| 63% | reduction in average response time at a brokerage using a WhatsApp and voice agent |
| 2.5× | qualified appointments from an outbound voice agent calling new leads within seconds |
| 67% | reduction in operating cost for lead conversations handled by AI across voice, SMS and email |
Pilot target we set with you: first response under 60 seconds on 100% of leads, every lead contacted at least six times, and a measured lift in viewings booked per 100 leads against your last quarter.
Worked example
A 12-agent brokerage running 400 leads a month.
Without Pace
- Leads contacted within an hour
- ~35%
- Average follow-up attempts per lead
- 1.8
- Agent hours per week on qualifying calls
- ~10 per agent
- Viewings booked per 100 leads
- 6
- Viewings per month
- 24
With the sales agent
- Leads contacted within one minute
- 100%
- Follow-up attempts per lead
- 6+
- Agent hours per week on qualifying calls
- ~2 per agent
- Viewings booked per 100 leads
- 12–14
- Viewings per month
- 48–56
Illustrative figures for the demo, using the mid-point of the published benchmarks above. Replaced by your own numbers in the pilot proposal.
Works with
Your listings, your CRM, your channels.
WhatsApp BusinessListing portalsMeta lead adsGoogle AdsHubSpotZoho CRMSalesforceBitrix24Follow Up BossGoogle CalendarOutlook
Questions brokers ask
Before you book.
01Will buyers know they are talking to an AI?+
Yes when they ask, and the agent introduces itself as your brokerage's assistant. In practice buyers care about a fast, accurate answer. Anything sensitive is handed to a person.
02Does it speak Arabic?+
Yes, on both calls and WhatsApp, and it switches to whichever language the lead uses.
03Where does our lead data live?+
In your CRM. Pace reads and writes to it and keeps no separate copy of your leads. Every message and call is logged there.
04How long until it is live?+
Two to three weeks for the first workflow: connecting your lead sources and CRM, loading your inventory and qualification script, and a supervised week before it runs on its own.
Book a demo
Bring last month's leads. We will show you what the agent would have done with them.
30 minutes, in your office or on a call. No preparation needed on your side.